With nearly a billion downloads, QuickTime becomes the industry-leading, open-standard-based software for developing, producing and delivering high-quality audio and video over IP, wireless and broadband networks. QuickTime was chosen by the International Organization for Standardization (ISO) as the basis for the MPEG-4 file format and is at the core of the 3GPP and 3GPP2 standards.
It offers the industry’s first mainstream H.264 solution for streaming and playback of High Definition (HD) video on the Windows platform. Ratified as part of the MPEG-4 standard, the H.264 video codec delivers pristine quality video across a broad range of bandwidths, from 3G for mobile devices to iChat AV for video conferencing to HD for broadcast and DVD. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high definition DVDs. The Digital Video Broadcast (DVB) standards body in Europe approved the use of H.264/AVC for broadcast television in Europe in late 2004.
The new standard is being used for HD satellite broadcasting by News Corp. / DirecTV and Echostar / Dish Network / Voom TV.
H.264, or MPEG-4 Part 10, is a high compression digital video codec written by the ITU-T Video Coding Experts Group (VCEG) together with the ISO/IEC (International Electrotechnical Commission), Moving Picture Experts Group (MPEG) as the product of a collective partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 Part 10 standard (formally, ISO/IEC 14496-10) are technically identical, and the technology is also known as AVC, for Advanced Video Coding.