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Thursday, September 27, 2007, Luncheon at Villa Christina, Atlanta

Marketing/Media Directors Panel

Jeff Jones, Neil Goodman, Larry Guerrero, JoAnn Haden-Miller, Sandra Mackey

MAGAZINE ASSOCIATION OF THE SOUTHEAST

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DVD Chapters


00:43   Moderator: Bill Wolpin

             Panel:

02:57   Jeff Jones

04:04   Neil Goodman

05:37   Larry Guerrero

07:04   JoAnn Haden-Miller

09:09   Sandra Mackey

             Q&A

10:33   Web analytics

14:43   On-line matrics

22:15   Paid vs verified subscriber

27:50   Good sales presentation?

36:26   How many good sales presentations?

37:39   To get the foot in the door?

43:07   Value added opportunities

50:24   Closing


Total time:  45:31