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Thursday, February 21, 2008, Luncheon at Villa Christina, Atlanta

Debra Bates-Schrott, President, Bates Creative Group, LLC

Fueling Your Magazine Brand

MAGAZINE ASSOCIATION OF THE SOUTHEAST

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DVD Chapters


00:43   Intro by Don Sadler

01:12   Debra Bates-Schrott

02:45   Does your magazine have a strong brand?

07:35   Important hand picked words

13:47   Case study

20:46   Why redesign?

32:09   My mantra why define a brand

32:54   Q&A

45:44   Closing


Total time: 46:06

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