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R I D A Y , J A N U A R Y 3 0 , 2 0 0 4 |
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| Topic |
INNOVATION
DRIVEN ECONOMIC GROWTH Transformation from within, the story of RubberNetwork |
In 1999, "B2B" was the buzzword for an expected wave of Internet-based industry-changing innovation. Everyone said speed to market was the key. By the end of 2001, however, almost 2000 "B2B e-marketplaces" had disappeared just as quickly as they formed and with much less fanfare. RubberNetwork, having been born in the "B2B" mold, could have suffered a similar fate. But, a combination of timing, creativity and leadership resulted in a business model that is driving innovation and will ultimately transform an industry from the inside out. Mr. Troutman will discuss RubberNetwork's transformation, the efficiencies that RubberNetwork is driving within the tire and rubber industry, and how RubberNetwork's developing story applies to the global economy. |
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