G e n e r a l   M e e t i n g

Thursday, March 15, 2012,  6:00 - 8:00 PM, The Ravinia Club, Atlanta

Measuring the Effectiveness of Mobile Marketing

Maury Margol, Wireless Technology Forum Co-founder & Past President

Marci Troutman, Chief Executive Officer, SiteMinis

Mark Emery, Mobile Practice Lead, Definition 6

Silvia France, Founder, Evolving Circus

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01:00    Start-up corner

04:18    Tonight topic

04:45    Intro by Maury Margol

09:53    Intro of the panel

11:05    Opening question

21:44    Measuring mobile

34:30    Questions from the floor

52:16    Closing

Total time 52:57




$10.00 + shipping & handling for WTF members

$20.00 + shipping & handling for non-members

View the session in its entirety in four partswtf2012.03.15.part1.html